More than $1 billion* is generated by the Arts & Culture Industry (including cultural tourism) of Santa Fe, New Mexico, a small southwest town of 65,000 people. How can this be? Possibly it is the multi-cultural environment that is the City of Santa Fe, nestled at the foot of the Sangre de Cristo Mountains with a crystal clear blue sky as its canopy. Artists from all over the United States have relocated here to create in unsurpassed beauty.
Held the third weekend in August since 1922, Indian Market with its 1100 artist participants attracts 100,000 visitors from all over the world. Spanish Market is the end of July and has over 250 participating Spanish artists working in traditional and contemporary art forms. Add to these markets, the more recent Santa Fe International Folk Art Market – the largest international folk art market in the world. It’s success led to Santa Fe’s designation as a UNESCO City of Folk Art. Mix in over 200 galleries in a two square mile radius offering Native American, Hispanic, representational, figurative, landscape, abstract, sculpture and photography, as well as glass, and you have a world-class art market.
*2004 University of New Mexico Bureau of Business & Economic Research Study